Insights Discovery® is an internationally proven diagnostic tool based on the typology developed by Swiss physician and psychologist C.G. Jung (1875-1961). This scientifically based typology analyzes people according to their personality traits and categorizes their various behavioral preferences.
Recurring human behaviors, known as “typical” behaviors, can be divided into four overarching “color types” using the Insight Discovery® model: blue, green, yellow, and red.
Each of the four colors represents certain behavioral preferences, such as rational vs. emotional, introverted vs. extroverted behavior, head vs. heart-driven. This color analysis provides a simple but holistic insight into conscious and less conscious personality traits and reveals why people behave differently. The color principle works independently of nationality, origin, or social status. It does not serve to pigeonhole people, but rather provides insight into the range of personal behavioral preferences.



